# Growth automations

> Clean up following, follow back, keyword monitoring, nurturing lists and competitor reading — off by default, previewed before they run.

Source: https://x.builera.app/docs/en/growth-automations
Last checked: 2026-10-24

Growth automations are recurring tasks on one X account. They live in the X account's **Automation** tab. **Growth tasks start Off** — you turn each one on yourself. The one exception is competitor reading: adding an active competitor turns on the reading task of the X account you chose to read it.

## The tasks {#the-tasks}

- **Clean up following** — unfollows people who don't follow back, with protections (below).
- **Follow back** — follows people who followed the X account.
- **Keyword monitoring** — collects posts that match your keywords, for **Today**; it can also like them if you choose.
- **Nurturing list** — keeps up with posts from a list of people you care about.
- **Review competitors** — reads the profiles and recent posts of the competitors assigned to the X account.

## Preview first {#preview-first}

Before you enable **Follow back**, **Clean up following**, a **Nurturing list** task, or **Keyword monitoring** with liking turned on, you must run a **Preview**. The preview uses exactly the same planning as the real run and shows, for each person or post: do, wait or skip, the action, the reason and timing, plus an estimate of daily reads and actions.

The estimate is an upper bound — every run using its maximum — not a promise. If you change an enabled task's settings, it may switch off until you preview and enable it again. Read-only keyword collection and competitor watch don't need a preview.

## Cleanup protections {#cleanup-protections}

Clean up following never unfollows:

- people on the **Keep** list;
- people in an active campaign, or people you've exchanged messages with;
- people followed recently — by default within the last **7 days** (you can change this).

And **Follow back** doesn't re-follow people that cleanup unfollowed in the last **30 days**, so your X account doesn't follow and unfollow the same person in a loop (**Follow-unfollow protection: waiting for the required number of days**).

## Limits still apply {#limits-still-apply}

Growth tasks are jobs. They obey the X account's limits, run hours, warm-up and safety exactly like everything else — see [Limits, run hours & safety](/docs/en/limits-and-safety).

## Related {#related}

- [Playbooks](/docs/en/playbooks) — apply the same tasks to many X accounts.
- [Stats & activity log](/docs/en/stats-and-activity)