# Stats & activity log

> Where the numbers come from, how follow-back and reply rates are calculated, and how to read the activity log.

Source: https://x.builera.app/docs/en/stats-and-activity
Last checked: 2026-10-24

**Analytics**, **Overview** and the **Activity log** all read the same records, so the same question always gets the same number.

## Where numbers come from {#where-numbers-come-from}

Every number is built from what actually happened: actions confirmed on X, snapshots of each X account (followers, following), post metrics, campaign participants, messages and account state changes. There are no separate counters that can drift.

- **Confirmed** actions are counted separately from attempts X-Buddy couldn't verify.
- Reads made by MCP or API connections aren't counted as actions in the activity chart.

## Rates {#rates}

- **Follow-back rate** — people who followed back ÷ people the campaign followed, in the selected period.
- **Reply rate** — people who replied after the first message ÷ people who got a first message, in the period.

People reached less than 72 hours ago stay in the count but are shown separately (**Of those, new < 72 hours**): they may not have had time to answer yet. When there's nothing to divide by, the rate shows **—**, never a misleading 0%.

## Followers gained and lost {#followers-gained-and-lost}

A change in followers needs a measurement at both ends of the period. Unfollowers are found by re-reading the full follower list, so for very large X accounts some names may be missing.

## Activity log {#activity-log}

The **Activity log** lists every job and action with its X account, result and reason. Filter by X account, result, campaign or source — the web app, automation, or an MCP / API connection. It's the first place to look when you want to know whether something really happened.

## Related {#related}

- [Core concepts](/docs/en/concepts#job-outcomes)
- [Campaigns & sequences](/docs/en/campaigns)